Ensuring increased access to assistive technology is a sure way to create a truly level playing field – allowing more children and adults to be included in sports at school and in their communities.

With the Paris #Paralympics2024 striving to be the most accessible games so far, the Unlock The Everyday campaign is helping raise awareness of the urgent need for increased access to assistive technology globally – so that everyone can unlock their full potential and take part in the sports they love.

Assistive technology is revolutionizing the world of sports, creating unprecedented opportunities for athletes of all abilities. By providing tools that enhance mobility and communication, these innovations are levelling the playing field and unlocking human potential. From high-tech prosthetics to specialized wheelchairs, assistive devices are enabling athletes to compete at the highest levels, showcasing their skills and determination on a global stage.

Bridging the gap in accessibility

Despite the transformative power of assistive technology, access remains a significant challenge, particularly in low- and middle-income countries. Addressing this disparity is crucial for fostering inclusivity in sports and beyond. By increasing availability and affordability of assistive devices, more individuals will be able to participate in athletic pursuits, promoting physical and mental well-being while nurturing future para-athletes.  Improving access to assistive technology is key, but needs to be supported by improvements to sports training, infrastructure and investment, if we are to play sports more accessible for all.

A call for collaborative action

Ensuring equitable access to assistive technology requires a concerted effort from policymakers, community leaders, and sports organizations. By raising awareness, advocating for inclusive policies, and investing in research and development, we can create a world where everyone can reach their full potential. Together, we can unlock the everyday for countless individuals, paving the way for a more inclusive future in sports.

Get involved

 You can play a crucial role in raising awareness about the importance of assistive technology in sports.

• Download the communications toolkit which contains messaging, social media assets and guidance on how to share campaign content on your social media platforms.
• Use hashtags like #Paralympics2024 and #UnlockTheEveryday to increase visibility and reach a wider audience.
• Follow @unlocktheeveryday on Instagram or @Unlock_Everyday on X. Like, share and promote our posts to your networks, and help to amplify the campaign’s impact.
• Share Personal Experiences. Your unique story can motivate others and highlight the transformative power of assistive technology. Consider sharing your journey with assistive devices or your path to the Paralympics on social media platforms. Tag @unlocktheeveryday on Instagram or @Unlock_Everyday on X to connect with the campaign directly.

For the public in LMICs:

• Many athletes wouldn’t be able to compete in Paralympics without access to assistive products such as wheelchairs or prosthetics and related services. Use your voice – demand better access to assistive technology and better provision for accessible sports for everyone.
• Watching the Paralympic Games? Did you know that some of our athletes can’t participate because they are unable to access the high-quality assistive technology they need to compete? Join our campaign so that everyone, everywhere, can participate in sports

For communities and local leaders:

• Does your community offer access to sports for people who use assistive technology? Pledge to make sports accessible for everyone, at school, in communities and for professionals.

For policymakers in LMICs

• Develop national assistive technology policies that promote equal access to sports and activities for assistive technology users at both local and national level. [For instance, in 2022, France implemented a tax reduction, from 20% to 5.5%, on assistive technology ahead of the Paris 2024 Games, to make it more affordable for persons with disabilities to participate. Others should follow suit and enact meaningful change.]
• Participation in sports isn’t just about access to assistive products – policymakers should also do more to improve access to related services and infrastructure.
• We urge you to act now to strengthen policies to increase sports accessibility and inclusion – the work starts now to get more wheelchair users and prosthetics wearers from LMICs at the 2028 Paralympic Games.

For the general public:

• Let’s celebrate this year’s Paralympic champions and highlight the importance of assistive products like wheelchairs, prosthetics and hearing aids for the people who need them around the world.
• Join our call for equal access to assistive technology, so more people using assistive technology have the chance to compete at the 2028 Paralympics!