Become a Campaign Champion
Engage national champions
The Goal
Identify and engage high-profile National Champions to represent Unlock The Everyday and World AT Day (4 June).
Identify and engage high-profile National Champions to represent Unlock The Everyday and World AT Day (4 June).
How champions add value
Reach the public, media, and policymakers to prioritize AT.
Reach the public, media, and policymakers to prioritize AT.
Who to look for:
Lived experience: Public figures & community leaders who use AT.
Sports & Culture: Olympic messengers, celebrities, influencers.
Political: Ministers & policy leaders.
Technical: Professional associations & experts.
Donors: Corporate & philanthropic leaders.
The champion’s role: simple actions
Engagement is designed to be simple and voluntary.
#MeAndMyAT: Participating in the photo frame challenge.
Social sharing: Posting the official film on 4 June.
Media outreach: Quotes or interviews for national TV/radio.
Local impact: Promoting AT at events & conferences.
How to support them:
- Provide the World AT Day Toolkit.
- Brief them on key messages.
- Help customize messages for their audience.
Want to learn more about becoming a Campaign Champion?
Read the Champion Guide