World Day for Assistive Technology
Unlock the Everyday
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World Day for Assistive Technology
Toolkit for supporting organizations
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About World Day for Assistive Technology
- World Day for Assistive Technology will take place on 4 June 2025.
- The World Day for Assistive Technology aims to raise awareness of the importance of assistive technology and the urgent need to improve access to it in low- and middle- income countries (LMICs).
- It has been launched by leading health and development organisations that are working together to address this inequity, as part of the Unlock the Everyday campaign.
- World Day for Assistive Technology is calling for organizations, policymakers, businesses and the public to show their support, take action to improve access to assistive technology, and help unlock a world where there are opportunities for all.
- The day aims to rally all relevant sectors (from health and education to the private sector) to spotlight assistive technology and encourage action.
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Key Messages & Stats
- Access to assistive technology is a right – no one should be prevented from being able to work because they lack the assistive technology they need.
- Access to assistive technology can make the difference between failure or success at school, between a job or unemployment, and between a life of opportunity or of dependency.
- Investing in assistive technology both has a transformative impact on people’s wellbeing and makes sound economic sense for funders and governments. It is both the right thing and the smart thing to do.
- Economically, the figures are dramatic. Investment in four products - hearing aids, prostheses, eyeglasses and wheelchairs - will result in a return on investment of 9:1.
- For a child in a low- or middle-income country, access to assistive technology can later make a difference of US$100,000 in lifetime income.
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Organize an event
One central aspect of World AT Day is that events can take place on-the-ground or online. They bring people together, drive conversations and accelerate action towards a world where everyone, everywhere has access to the assistive technology they need.
An event is a great chance to engage political decision-makers and to bring in the media.
World AT Day offers an opportunity for many different types of events. Do you want to raise awareness? Consider organising a community event such as public gatherings, rallies or exhibitions.
This is a great opportunity to involve leaders so think of a national event that brings together key stakeholders such as the government and civil society.
Tip: team up with other organizations on your events. This will increase your visibility, boost your relevance, and use resources better.
Find more resources and campaign materials for your event and register your event.
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Me and My AT
Take part in the Me and My AT challenge and share how your assistive product(s) Unlock your Everyday! Take a photo or record a short video using the photo frame and share it with a message explaining how your assistive technology helps you to live your life and do the things you love.
There are several ways to share your message:
Send your message to Unlock The Everyday socials (Instagram or Facebook)
Share your message from your social account using #MeAndMyAT and tag:
IG: @unlocktheeveryday
Facebook: Unlock The Everyday X: @Unlock_Everyday
Your messages will help to build momentum towards #WorldATDay 2025.
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Social Media Assets
The social media assets for World Day for Assistive Technology are available to download here: Social media assets (En, Fr, Es)
These can be used alongside your own message of support on the day. Feel free to use our social post templates for inspiration here: Suggested copy to accompany posts (En, Fr, Es)
On the next pages you’ll find mock ups of the assets, as well as guidance on how to use each asset on your social media channels. The assets include:
- Animated GIF
- Carousel
- Static asset
- Editable photo
- Editable quote card
- Social media banners
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The Assets – Social media banner
The Social media banner is available to
download here (En, Fr, Es)
The social media banners come in two different options in the recommended size – 851 x 315 pixels.
The banners are designed for use in the lead up to the awareness day, during the day, and as long as you wish afterwards. Alt text is available in the same link for use when uploading banners to your channels.
The purpose of this banner is to show your support for the day for anyone who clicks onto your social media page. Please note, the banner is not editable.
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The Assets – Animated GIF
The animated GIF is available to
download here (En, Fr, Es)
The GIF is recommended for use on Facebook, Instagram, X and LinkedIn in 1x1 format.
Remember to write some social copy to announce the awareness day and raise awareness of the importance of AT. You can also find suggested copy available here: Suggested copy to accompany posts.
Please be aware of character limits for each platform.
All assets have descriptive alt text. Suggested alt text is also provided in the folder along with the assets.
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The Assets - Carousel
The Carousel is available to
download here (En, Fr, Es)
Use all three components to maximise this assets.
The carousel is in the recommended aspect ratio 1:1 on Instagram, Facebook, X and LinkedIn.
Be creative with your social copy to accompany the carousel! Please be aware of character limits for each platform.
All assets have descriptive alt text. Suggested alt text is also provided in the folder along with the assets.
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The Assets – Static asset
The static (non-editable) asset is available to
download here (En, Fr, Es)
The static asset is in the recommended aspect ration 1:1 for use on Facebook, Instagram, X and LinkedIn.
You can get creative with your copy, but please be aware of character limits for each platform.
All assets will have descriptive alt- text, which is also available to download in the link provided.
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The Assets – Editable photo
The editable photo asset is available to
download here (En, Fr, Es)
MAKE A COPY of the editable PowerPoint slide to insert your own message and photo.
You can also add a picture – such as of your CEO, company image, colleagues who are AT users or just use the space for your company logo.
Post the picture and add your own message, or use our suggested copy available here: Suggested copy to accompany posts (En, Fr, Es)
All assets have descriptive alt text. Suggested alt text is also provided in the folder along with the assets.
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The Assets – Editable quote card
The editable quote card is available to
download here (En, Fr, Es)
Make a copy of the editable PowerPoint slide to edit in your company name, quote and logo.
Share your own short and sharp message in the space provided.
The asset should also be accompanied by social copy in the body of the post. Click here for inspiration: Suggested examples.
All assets have descriptive alt text. Suggested alt text is also provided in the folder along with the assets.
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Video and social cutdowns
The Unlock The Everyday campaign film is available in 6 formats - English, French and Spanish subtitles, and English, French and Spanish audio description.
The video was shot in Nairobi, Kenya, and captures authentic footage of people who use assistive technology. It aims to be positive and showcase the transformative potential of AT and carries the key message from the campaign at the end.
We would like the film to reach millions of people. Help us to make it go viral! On 4 June, we encourage all partners and supporting organisations to share the video across their networks and repost on their own social channels.
We also invite all organizations to post the film or choose one of the short social clips on specific assistive technology products: wheelchairs, prostheses, glasses, hearing aids, and digital devices. Click to download the campaign film and social clips: Campaign film & social clips.
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Best practice for social media
On the day, please use #WorldATDay and #UnlockTheEveryday hashtags in your social media posts.
Engage with Unlock the Everyday's social media accounts:
Instagram: @unlocktheeveryday (collaboration post appreciated)
X: @Unlock_Everyday
Facebook: Unlock The Everyday
We encourage all partners and supporting organisations to repost and engage with Unlock The Everyday social posts containing the assets and video.
You can also post the main video, and/ or short social clips of the video, on your own social channels. Suggested copy for Instagram, Facebook, X and LinkedIn is available to download: Suggested copy to accompany posts
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COLOUR CODE
The colour code for the Unlock The Everyday campaign are accessible, unique and modern. All of the assets for the campaign – and for World Day for Assistive Technology – use the colour palette shown below.
Please note that the HEX and RGB codes are for digital use only. The CMYK code is to be used for all physical printing, whether that’s t-shirts, badges or pins!
To maintain a consistent visual look for the campaign, think about using these colours for any original content or images you plan to develop to support the campaign on the day.
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Icons & Logos
Please see examples of Unlock The Everyday icons and logos. Use these logos and icons to create your own social media content, graphics, and merchandise. Print your own T-shirts, bags, badges, flyers, and banners for your event
You can use these logos and icons for any content you’d like to share about the campaign. Add it to your own social media content, graphics or website!
To download all available logos and icons, please click on the link: Logos & Icons
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![Promotional graphic with text: [Insert company name] Supports World Day for Assistive Technology to create equal opportunities for all. Together let's Unlock The Everyday. Includes icons of a wheelchair, hearing aid, glasses plus a logo placeholder.](images/page_12.png)
